Things that do not exist, according to Apple
Windows 3.1, Windows NT, Windows 95, Windows 98, Windows 2000 and Windows XP. I mean, they've either forgotten about them completely, or are choosing to ignore them in their latest smug-filled ad.
Sure Microsoft has laid it's share of eggs in Windows ME and very early Vista, but to suggest that Mac OS has been anything close to on par with Windows in the 90s and early 2000s is just inane. It wasn't until Vista was released, and received with horrendous reviews, that Apple became a real "competitor" in the home PC industry.
Now I don't personally have any issues with OS X, I use it on occasion for Photoshop and Flash work. Not that these things couldn't be done on a Windows box, it's just what I have at work. It's a good OS, if a bit counter-intuitive. What I do have a problem with is their pricing, use of proprietary hardware, and half-truths / outright lies their marketing department spouts. That, and the whole "I like to play games" thing.
Anyhow, I got pulled away from the computer and completely lost where I was going with this. So I'll just end with this: If Apple wishes to stay "competitive" in the home PC market, they need to seriously rethink their marketing strategy. Windows 7 is here, and it's probably the strongest OS MS has ever released. They can no longer fall back on the tired "LOL VISTA SUCKS RITE GUYS?" line.